Victoria R. Murchison opened Moontide Arts in the Paddock Arcade.
Before 2002, she ran Moontide Herbal Arts in several locations around Public Square and catered more towards Wiccan goods.
In the latest incarnation, her store offers herbs, incense, women’s clothing, jewelry and accessories.
“I have a large selection of clothes,” she said. “They’re romantic styles, slightly dressier.”
Her grand opening celebration will begin at 11 a.m. Friday. The store is open until 7 p.m.
She also has a Web site and a Twitter account.