CAPE VINCENT — In an effort to woo more tourists this year, Cape Vincent is partnering with its Canadian neighbors across the St. Lawrence River to promote the “ferry route.”

Town Supervisor Urban C. Hirschey said Cape Vincent; Wolfe Island, Ontario; and the city of Kingston, Ontario, together will invest $3,500 to hire a professional marketing consultant to start exploring ways to get more tourists to use Horne’s Ferry and the Wolfe Island Ferry.

“We’re going to get together and think of ways to promote that route; have people use the ferry from Cape Vincent to Wolfe Island and then to Kingston,” Mr. Hirschey said. “We’re all pretty excited about it.”

Talks on this international partnership began last year and the municipalities agreed to make small initial investments to get the ball rolling.

The city of Kingston will put down $2,500 and Wolfe Island and Cape Vincent, the town and village governments, will each invest $500, he said.

Mr. Hirschey said representatives from each municipality have been brainstorming for ideas since May — ideas such as having bicycle rental shops near the ferry docks so people can rent bikes and then drop them off at any of the shops as they please.

The partners also plan to advertise on billboards along Interstate 81, telling motorists to try the longer, more scenic route to the province of Ontario, he said.

Mr. Hirschey said he will share more details about the promotion campaign as it is developed.

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