Northern New York Newspapers
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NNY Living
Sun., Apr. 26
Serving the communities of Jefferson, St. Lawrence and Lewis counties, New York
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Moe’s Southwest offers ‘nacho’ average menu

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Just looking at the Homewrecker — a gigantic burrito packed with more than a pound of meat and other ingredients — can feel intimidating.

But there were plenty of customers Thursday who dared to order it during the grand opening of Moe’s Southwest Grill, 1222 Arsenal St. in Stateway Plaza.

“Some people are ordering all of the ingredients for the Homewrecker, and it’s been a challenge to roll it,” employee Ashley M. Schiller said, holding her hand about 6 inches high to demonstrate its size. “We were looking at an enormous burrito. I don’t think I could open my mouth that wide for a bite.”

During lunch hour, the line went back all the way to the entrance to the 3,400-square-foot eatery. All of the tables and booths, which seat up to 90 in all, were occupied by diners munching on tacos, quesadillas, fajitas, rice bowls, and free chips and salsa that come with meals. Voices of pop legends played on the speakers during lunchtime at Moe’s — an acronym that stands for “Musicians, Outlaws and Entertainers.”

“We only play music by dead musicians,” said franchise partner Roger C. Wagner, who’s leasing the space with two partners from M2R Management Group, Syracuse. “And bands have to have at least one dead member to be played.”

In keeping with that theme, walls in the dining area are lined with portraits that look like legendary artists such as Michael Jackson and John Lennon. But don’t be fooled: the portraits are actually look-alikes of the stars who were winners of a national contest put on by the Moe’s franchise.

“We call them dead ringers,” Mr. Wagner said, adding that anyone can enter the contest.

With a dozen employees staffing the 30-foot-long counter, Mr. Wagner said, customers should notice the line advancing at a steady clip.

“The most customers waited today was 10 minutes, but we’re still working through some of the kinks,” he said.

But eventually, he said, “We want the time it takes at the register to getting their order to be about two minutes.”

Despite the seemingly bottomless menu, Mr. Wagner said, customers likely will decide eventually what pleases their taste buds the most.

“After they come here two or three times, they’ll come in and choose what they want right away,” he said.

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