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Privateers feature new look, promotions


The Thousand Islands Privateers have a new look for this season and it’s not just their new residence in Watertown.

For starters, the team will don newly redesigned uniforms, still emblazoned with its primary colors of red and black, but sleeker, with a new logo featuring a beefed-up pirate.

The Privateers will wear their home red sweaters in their season-opener against the Cape Cod Bluefins at 7:35 p.m. Friday at the Watertown Municipal Arena.

The franchise, which moved from the roomier confines of the Bonnie Castle Ice Arena in Alexandria Bay, to a more intimate setting at the Alex T. Duffy Fairgrounds, is entering its third season in the Federal Hockey League.

The Privateers are hoping to provide area hockey fans with a quality hockey experience.

“We anticipate a very positive fan experience,” team owner Nicole Kirnan said. “We feel it’s very important to provide a good environment for the people who are diehard hockey fans, who are really there just to watch the game, as well as the more casual fan, or the person who is just looking for a night out — we want them to have a good time as well.”

While the seating capacity at the previous facility is about 3,500 with an NHL-sized ice surface, the cozier Fairgrounds arena seats approximately 1,400 for hockey.

“We’re really looking forward to this season,” Kirnan said. “Along with plenty of seating, there will also be standing-room only space for fans to watch the game alongside the glass.”

With its marketing strategy already in place, the team hopes to not only draw from the Watertown area, but from other communities throughout the north country.

“We’re really encouraged with the feedback we’ve had so far,” Kirnan said. “I think we’re creating some excitement in the city and the surrounding areas and this is coming along really well.”

Ticket prices for the Privateers’ 30-game regular season home schedule are “slightly up” from those during the previous two years in Alexandria Bay “but fans and families can still come and have a quality night of entertainment,” she said.

Season tickets are being sold in a variety of packages ranging from $299 (adults), $270 (adults with military ID) and $150 (children ages six through 16).

Single game tickets are offered at $12 (adults), $10 (adults/military ID), $9 (senior citizens and students ages 13-17) and $5 (children 5-12), with kids under five receiving free admission.

Free parking will be provided in the two lots adjacent to the area and parking will also be available along the streets within the Fairgrounds.

The Privateers will offer several promotions both on game night and during the week, and the team will host a pregame party at the Best Western’s Savory Downtown restaurant on selected nights, as well as hold a postgame gathering at the Tilted Kilt, with players on hand.

The team also will host weekly family nights with Privateers players, with the festivities including family-oriented food specials, also at Savory Downtown.

“We’re going to have a lot of promotions, a lot giveaways — we do a lot of things in order to incorporate the fans into this experience,” said Kirnan, “ like a chuck-a-puck promotion for prizes in between periods, as well as a pizza giveaway during each game.”

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