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Target’s remodeled grocery section to offer fresh items

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Shoppers will have another option for picking up fresh food and clothing at the same time.

The Target department store on outer Arsenal Street, town of Watertown, is being renovated with wider aisles for groceries that will include fresh fruits, vegetables, dairy items, prepackaged meats and baked goods.

Staffers began work last weekend at the store, 21800 Towne Center Drive, and a grand opening has been set for June 30.

The existing grocery section will stay open while work is completed.

The Target franchise established its PFresh prototype in 2008 to make room for perishable items and has completed some 230 projects nationwide.

Along with fresh and frozen foods will be shelves stocked with national brands such as Nabisco with which Target has teamed up.

Store team manager Elisabeth C. Grimshaw said the remodeled Target will offer a “one-stop shopping experience.” Shoppers who have gone to remodeled Target stores in the Syracuse area frequently ask about the upgrade.

“I think our Target-brand experience here creates guest loyalty, and I know our guests will be happy to see more fresh produce and grocery items here,” she said. “It’s going to be a one-stop destination from a consumer standpoint.”

The 18 aisles now situated in the grocery section at the store’s west end will be expanded from 24 to 32 feet long, Mrs. Grimshaw said.

Aisles in the home decor and beauty sections will be retooled with smaller shelving units at a lower height. Shelving units are designed to let shoppers see items in adjacent aisles.

“We will have bright lighting, and all of the aisles will have a low profile so that it’s easy to shop,” she said.

Fifty part-time employees were hired this month to complete the project. A portion of them will continue working for Target following the project, but Mrs. Grimshaw could not say how many.

“It will depend on how things go from a profitability standpoint,” she said.

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