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Gov. Cuomo announces $60 million to promote tourism throughout New York state


At the conclusion of the New York State Tourism summit yesterday Governor Andrew M. Cuomo announced the launch of what has been called the state’s largest tourism campaign in decades, with a commitment of $60 million to the grow the industry, create jobs, and attract more visitors to the state.

“New York State has some of the most beautiful tourist attractions in the world,” Gov. Cuomo said in a news release. “I want the world to know about these assets, too, and am committed to making the state a ‘must see’ global destination and creating new jobs and investments in New York.”

The campaign includes a new I Love NY marketing campaign with Port Authority and the Metropolitan Transit Authority to promote upstate New York tourism destinations.

It also includes plans for new Welcome Centers at border and interstate crossings that will serve as hubs of information about the state’s tourism assets and attractions and new signs showcasing local attractions placed strategically at border and interstate crossings.

Taste NY, a program marketing New York grown agricultural products, will be expanded to include Taste NY products sold at strategically located rest stops across the state.

The governor also announced that there will be a Taste NY tent at this year’s PGA tournament in Rochester to sell and provide samples of Made in NY products to tournament goers.

The state will also create a Sports and Special Events Commission to recruit sporting and other special events to venues across the state.

The initiative also includes an international tourism campaign, a proposal to create a clearinghouse for tourism statistics, an agreement with the Times Square Alliance to provide the state space at the visitors center there, and an I Love New York LGBT niche tourism initiative to market the state to the LGBT community, which accounts for approximately $70 billion in tourism spending in the U.S. every year.

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