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Moontide Arts boutique to close shop at Watertown’s Paddock Arcade


Moontide Arts boutique, open in the historic Paddock Arcade for the past four years, will close at the end of September.

Owner Victoria R. Murchison will continue to sell inventory by launching an online store.

The 49-year-old businesswoman said that chronic back pain has made it a challenge for her to manage the shop independently. Moontide Arts, which she first opened downtown in 1998, has been at five different locations on Public Square over the years.

“I have a severe back injury, and selling my collection online will allow me to work at a better pace to rehabilitate myself,” Ms. Murchison said. “Business is quite well at the store. I have a loyal customer base here, and I’ll be able to stay in touch with people on Facebook.”

The boutique sells an array of jewelry, incense and spiritual items from world religions. To facilitate the move, most merchandise is priced from 20 to 40 percent off. Items that don’t sell will become inventory for Ms. Murchison’s online catalogue, which will be posted at her website:

Much of the store’s inventory is manufactured in and purchased from India, and products are sold to wholesalers across the country.

Ms. Murchison said there are already a handful of prospects to replace the boutique at the arcade.

“I’ve heard rumors about another restaurant or jewelry shop,” she said. “Several artists also approached me who are interested in starting a gallery.”

Donald G.M. Coon III, Paddock Arcade managing partner, said Ms. Murchison has been a quality tenant.

“It’s too bad she’s going,” he said. “She’s been there several years and seemed to have a nice shop.”

Mr. Coon said two retailers have expressed interest in moving into the space.

The other nine spots at the arcade are full. Tenants include Sandy’s Luncheonette, the Beauty Bar, Paddock Club, Johnny D’s Restaurant, Europe Cakes, Village Peddler bicycle shop, Steve Weed Productions and Paddock Art & Antiques.

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