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Kraft attempting to break world record at Lowville’s annual Cream Cheese Festival

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LOWVILLE — What’s 8 feet in diameter, 20 inches thick and filled with Kraft cream cheese?

It’s what team members at Kraft Foods’ Philadelphia Cream Cheese facility are in the process of creating in an attempt to break the world’s largest cheesecake record.

The masterpiece is expected to be unveiled at 12:15 p.m. Saturday during the ninth annual Cream Cheese Festival in the village.

Celebrity chef Duff Goldman, owner of Charm City Cakes in Baltimore, Md., and star of the former Food Network show “Ace of Cakes,” is slated to help with the unveiling.

“I’m proud to be teaming with Philadelphia, not only to attempt to set a new world record, but also to build awareness and support for No Kid Hungry,” Mr. Goldman said in a release from Kraft. “One in five children in America struggles with hunger, and if we help spread awareness by one of my favorite things — making cheesecake — then this event will be a huge success.”

Share Our Strength’s No Kid Hungry campaign is a national fundraising initiative that encourages people to host bake sales to help end childhood hunger in America. It also connects children in need to nutrition programs such as school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals.

Donations for the program will be collected at the festival while the cheesecake is being served, and members of the Share Our Strength team will be on hand to provide information about how people can host their own bake sales to benefit No Kid Hungry.

Each year, the Kraft Philadelphia facility produces America’s largest cheesecake: a 1,200-pound confection served in 3,500 slices.

This year, instead of the rectangular pan festivalgoers are accustomed to, a circular pan will be used. The cake is estimated to weigh about 6,000 pounds.

“Guinness World Records measures by weight,” Kraft spokeswoman Katie Cosgrove said.

The current record, according to www.guinnessworldrecords.com, is held by Philadelphia Kraft Foods Mexico with its 4,703-pound cheesecake made in 2009.

“Philadelphia Cream Cheese makes delicious cheesecakes and, with our largest creamery located in Lowville, it is the perfect recipe for baking up the biggest cheesecake world record,” Nina Barton, Philadelphia vice president, said in a statement.

The festival will be held from 11 a.m. until 6 p.m.

New events will include a cream cheese mural featuring “Dauber the Cream Cheese Man,” a rock-paper-scissors contest, corn hole competitions and a hay bale shot put.

Also new this year is a Friday night Cream Cheese Teen Night from 6 to 9 p.m. for youths ages 13 to 18 in the Discovery Park, located at the Veteran’s Memorial Park off Parkway Drive. The cost is $5.

For a complete schedule of the day’s activities and more information, visit www.creamcheesefestival.com.

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