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Ogdensburg resident directs Super Bowl coverage for Pro Player Insiders

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OGDENSBURG — One of Ogdensburg’s own will be at the MetLife Stadium in East Rutherford, N.J., today getting an inside look at Super Bowl XLVIII.

Kimberly A. Scharff Snyder will be there representing for Pro Player Insiders, an online news agency that reports on the lives of professional athletes off the field.

“I’ve been down here since Monday,” Mrs. Snyder said Friday. “There are a million and one things going on down here.”

Mrs. Snyder, wife of George A. and mother of 13-year-old Jordan and 11-year-old Grant Snyder, is a literal jack-of-all-trades with Pro Player Insiders and has spent her time in East Rutherford reporting, photographing, editing, organizing and managing a staff of roughly 20 people.

The week leading up to the big game has been a whirlwind of press conferences, VIP parties and special events held by the National Football League for its players, Mrs. Snyder said.

It’s a far cry from the world of real estate, where Mrs. Snyder worked prior to coming on board with Pro Player Insiders about a year ago.

A mutual friend introduced Mrs. Snyder to one of the founders of Pro Player Insiders, and in the run-up to the 2013 Super Bowl Mrs. Snyder left her job in real estate to write full-time for the website.

At that time, Mrs. Snyder, who admits that she is far from an expert on football, was writing primarily from home. Today, she is often on the road conducting interviews and, this week, supervising the website’s coverage on the ground.

Where Pro Player Insiders differs from typical sports website is its focus.

“I would never even try to write a football story with statistics,” Mrs. Snyder said, “but I could easily write a story about a player’s foundation or their visit to a children’s hospital.”

Mrs. Snyder said her organization focuses on the positive and works to bring out the person under the pads, digging into who they are when they’re not sacking the quarterback or completing a pass.

“We try to show them as people and not just as machines on the field,” she said. “These are the nicest people in the world.”

To that end, Mrs. Snyder said, she spends a lot of time talking with the players as well as their wives and families.

In the past week, for instance, she covered fashion shows featuring some of the wives of the players and attended seminars about some of the players’ philanthropic work.

“Even if they have a lot of negative press, we will do the positive side,” she said.

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