EVANS MILLS Franchisee Joseph A. Biccum plans to open his second Wayback Burgers restaurant in mid-July at the shopping plaza neighboring the Walmart Supercenter off Route 11 in the village of Evans Mills.
The 2,400-square-foot restaurant will be housed at vacant spaces previously occupied by Verizon Wireless and Carvel Ice Cream, said Mr. Biccum, who launched his first Wayback Burgers location in 2013 at Salmon Run Mall, Watertown. A shared wall separating those spaces will be knocked down during construction, which will be completed over the next 30 to 45 days. Mr. Biccum leased the space from the Spectra Group Inc. of Memphis, Tenn., which owns the plaza.
Mr. Biccums decision to launch the restaurant at the plaza near the main gate of Fort Drum comes after a successful first year in sales at the Watertown location. Earlier this month, he received a Small Business Excellence Award from the U.S. Small Business Administration.
Mr. Biccum said the Evans Mills location will acquire a state license to offer beer on tap and will have seating for 50 to 60 diners. The restaurant will be staffed by about 25 employees; an open interview day for those positions will take place within the next two weeks.
Ill have the same menu thats in the mall, but Ill be offering four beers on tap two domestic and two craft beers, Mr. Biccum said. Ill try to contact some local breweries.
Mr. Biccum said he invested about $200,000 to launch the Evans Mills restaurant. He said the location is ideal because of its proximity to Fort Drum.
A lot of my clients in the mall are military, he said. So I figured since thats a big chunk of my business in the mall, just imagine what I could do outside the military base in Evans Mills. We have a great product and brand, so I figured Id go with it.
As a franchisee, Mr. Biccum said, he plans to open three additional restaurants over the next three years. He said they likely will be launched in Canton, Potsdam and Cicero.
For more information about hiring plans at the Evans Mills restaurant and to track its construction, follow Wayback Burgers on Facebook by searching the phrase WaybackBurgersofWatertown.